Calibrating results, recognizing achievements, and re/shaping regional strategic plans

The AsiaDHRRA secretariat convened its annual assessment and planning to evaluate the network’s program and project results based on Strategic Action Plan (SAP) 2021-2025. The objective of the yearly activity is to assess the accomplished work versus the targets, respond to gaps, and define strategies contributing to the realization of SAP. Focusing on the most […]
Counting the gains and assessing challenges on RUML’s second year

The Rural-Urban Market Link (RUML) team conducted its second Annual Assessment at the Partnership Center, Loyola Heights, Quezon City, on December 3, 2024, and participated by the consortium and project specialists from donor agency, the United States Agency for International Development (USAID). Mr. Cezar Belangel, Chief of Monitoring and Evaluation, facilitated the project’s evaluation session, […]
Discussion on government financial grants supporting cooperative businesses

The Rural-Urban Market Link (RUML) team and their cooperative beneficiaries participated in a briefing on the Kadiwa Financial Grant Assistance Program conducted by the Philippines Department of Agriculture (DA) on 15 November 2024. The meeting revolved around the possibility of providing grants from the DA to support RUML’s cooperative beneficiaries, including shared insights from Yello […]
Learning and interactive validation with stakeholders by RUML team

The Rural-Urban Market Link (RUML) project recently organized an interactive and learning validation event themed “Empowering Partnerships, Enhancing Market Linkages” on 21 October 2024. Consortium partners, namely GlowCorp, AgriCooPH, AsiaDHRRA, FSSI, NATCCO, PhilDHRRA, and PhilSSA, gathered to explore lead stores in Novaliches, Quezon City and conducted an interactive discussion with PhilSSA’s network partners, the Kabuhayan […]
USAID Visited the RUML Biyayang Lokal Launching in Valenzuela City

USAID Deputy Administrator Paloma Adams-Allen and Mission Director Ryan Washburn joined the Rural-Urban Market Link (RUML) team for the launch of Biyayang Lokal in Valenzuela City on 21 March 2024. Biyayang Lokal, a subprogram under RUML, aims to promote and link farmers’ products to the urban markets and deliver affordable, fresh, and nutritious food via […]
RUML forging partnerships on digital innovation platforms

RUML met with Mastercard and Deliver-E to forge partnerships on digital innovation platforms. Supported by the USAID, the platform will streamline information sharing among rural farmers’ produce and facilitate access to urban markets. The design involves platform delivery by Mastercard for RUML, while Deliver-E focuses on seamless logistical operations or delivery from farm to market. […]
Future partnership to deliver fresh opportunities through wide dealership network

The Rural-Urban Market Link (RUML) recently met with the Personal Collection team to discuss future collaboration to bring fresh opportunities to communities. The dialogue concerns piloting RUML’s mechanism with Personal Collection’s mission to provide their 1.2 million loyal dealers with fresh and nutritious commodities nationwide through an innovative/extension program. Likewise, the initiative plans to expand […]
RUML Launching of Biyayang Lokal Expansion in Caloocan City with PhilSSA and KCOOP

The Rural-Urban Market Link (RUML) team gathered 76 motivated Sari-sari (variety) store and Eatery owners during the launching of Biyayang Lokal Expansion in Caloocan City on 26 January 2024. The event highlighted the signing of agreements between GlowCorp-PBC, KCOOP, and PhilSSA, with representations from the USAID’s Agreement Officer’s Representative (AOR) Ms. Princess Shimmadar Manaois-Battung, USAID’s […]
RUML responding to impact of climate- with farmers and fisherfolks

The Rural-Urban Market Link (RUML) team recently organized an orientation with the Mansalay Farmers and Fisherfolks Development Cooperative (MAFFDECO) to discuss the challenges of climate change. MAFFDECO is a farmers’ organization (FO) from Mansalay, Mindoro Oriental, engaged in farming and fishing, with 3,385 members predominantly women and nearly 30% youth. Presently, the FO is […]
Pilot launch of Biyayang Lokal expansion leveraging small businesses and communities

The Rural-Urban Market Link (RUML) project has reached a significant milestone with the pilot launch of Biyayang Lokal expansion in Caloocan City. Productive meetings and fruitful collaboration between RUML and KCOOP through PhilSSA have led to this groundbreaking initiative aiming to streamline ordering and distributing rice as an identified pilot product. Additionally, KCOOP will consolidate […]
Creating mechanisms on farm planning and production benefitting the farmers

The Rural-Urban Market Link (RUML) team organized an orientation on farm production and planning for suppliers to Buklod Agrarian Reform Community Multi-Purpose Cooperative (BBARC-MPC) at Buenavista, Quezon Province, on 25 January 2024. BBARC-MPC is a 2,200-member cooperative under NATCCO and is engaged in planting lowland vegetables. The insightful gathering was attended by 18 participants, 13 […]
Understanding the business models and operations of community small-business enterprises

The Rural-Urban Market Link (RUML) team visited and interviewed selected lead store, carinderia (eatery), and sari-sari (variety) owners on {specific dates} at {place). The activity collaborates with the Partnership of Philippine Support Service Agencies (PhilSSA) and Kabuhayan sa Ganap na Kasarinlan Credit and Savings Cooperative (KCOOP) under the Biyayang Lokal initiative, which aims to understand […]
RUML Annual Assessment and Planning 2023

The Rural-Urban Market Link (RUML) project organized its annual assessment and planning for 2023 at the Partnership Center in Quezon City. The objectives of the meeting are to review and assess the project’s progress, discuss the successes and challenges faced, and identify the actions and strategies for improvement. Similarly, the gathering aimed to draw out […]
Handcrafted products from farmers and fisherfolks – an RUML holiday season’s theme

The Partnership of Philippine Support Service Agencies (PHILSSA) attended a two-day bazaar at the Ateneo De Manila University (Katipunan Campus) on November 13-14, 2023, organized by the Office for Social Concern and Involvement (OSCI) – Ateneo de Manila University. The event featured a pleasant array of handcrafted products by rural farmers and fisherfolks across the […]
A vision that unites – the launch of PhilDHRRA’s weekend market

The Philippine Partnership for the Development of Human Resources in Rural Areas (PhilDHRRA), through its social enterprise Project Philmart, has taken a significant move to bridging the gap between rural and urban markets at the launching of their weekend market in Vista Valley Subdivision in Marikina City on 5 November 2023. The weekend market was […]
Nutri-package for a positive impact – an RUML commitment

AgriCOOPh Federation continues its deliveries of essential commodities to the Marikina School-Based Feeding Program (SBFP), reaching 6,071 students receiving nutrient-rich food packages in 17 schools. The program runs for 24 weeks and is in collaboration with CamSur MPC and the local government of Marikina. AgriCOOPh is a consortium member of the USAID – US Agency […]
Production expansion and community hub for multi-purpose cooperative and indigenous farmer’s group – An inclusive RUML initiative

The Rural-Urban Market Link (RUML) and the Partnership for the Developmental Assistance in the Philippines (PDAP) hosted a meeting with Care Filipinos Multi-Purpose Cooperative (MPC) and Pamana Matarek Inc. on 10 October 2023. The meeting collectively identified priorities for establishing a lemongrass nursery to expand production to address the increasing demand for juice, oil, capsules, […]
Accelerated partnerships with the national government for food security and youth empowerment

AgriCOOPh won a bid from DepEd Marikina City on the School-Based Feeding Program (SBFP) in collaboration with Cam Sur Multi-Purpose Cooperative on 15 September 2023. This success was followed by the inaugural delivery of nutribuns, iron-fortified rice, fresh eggs, corn, banana, and sweet potatoes on 25 September 2023 for Marikina SBFP across 17 schools, reaching […]
Rural-Urban Market Link updates on partner collaborations

Mr. Ryan Washburn, Mission Director, Mr. Jeffrey Goebel, Director for Economic Development and Governance, and Mr. Jay De Quiroz, Economic Development Specialist of the USAID, visited the GlowCorp office in Cabuyao, Laguna, for a project meeting with the Rural-Urban Market Link (RUML) team on 28 September 2023. The discussion highlighted the latest project accomplishment with […]
Accessing high-value agricultural products for food security

The People’s Business Center (PBC) and the management team of Rural-Urban Market Link (RUML) conducted an orientation with TAFARMCO on 8 August 2023. TAFARMCO is a member of The National Confederation of Cooperatives (NATCCO) located in Tuba, Benguet, with active cooperative members producing high-value vegetables such as broccoli, carrots, lettuces, cabbages, potatoes, beans, and bell […]
Partnership updates and planning to support the marginalized poor and farmers organisation

AsiaDHRRA and the People’s Business Center (PBC) visited the AgriCOOPh Federation and the Philippine Partnership for the Development of Human Resources in Rural Areas (Phildhrra) on 22 June 2023. The team involved AsiaDHRRA’s Mr. Cezar Belangel and Mr. Edmond Carpeso, and PBC’s Vicky Serrato and Wilma Guinto came to discuss the latest Rural-Urban Market Link […]
Biyayang Lokal Project Launching – a partnership with People’s Organization in urban areas

The Partnership of Philippine Support Service Agencies Association, Inc. (PhilSSA) officially launched the “Biyayang Lokal” project on 31 May 2023 at the Covered Court Dormitory, Pasacola, Nagkaisang Nayon, Novaliches, Quezon City. The event formally kickstarts the Rural-Urban Market Link (RUML) project in partnership with the Local Government Units (City and Barangay level). In addition, it […]
Project Philmart: Linking farmers from rural areas to urban communities for food security

The Philippine Partnership for the Development of Human Resources in Rural Areas (Phildhrra) launched its recent initiative, “Project PhilMart,” on 28 February 2023 at the PhilDHRRA Compound, Quezon City. Project PhilMart is a component of Rural-Urban Market Link (RUML), a project implemented by a consortium led by GlowCorp and funded by USAID. The consortium consists […]
The Launching of Rural-Urban Market Link Project: People’s Business Center – an initiative to benefit marginalized communities and attain food security

The Public Launch of the People’s Business Center (PBC) Rural-Urban Market Link: Establishing a Mechanism to Promote Inclusive Livelihood for the Marginalized Poor was held on 16 December 2022 at the Institute of Social Order (ISO) in Ateneo de Manila University. The Consortium Project is led by the Global Organic and Wellness Corporation (GlowCorp) in […]